Consulting Services
CVP & Marketing Design
Design mobile service propositions that resonate with your target market. We craft compelling offers, pricing strategies, and brand positioning that drive acquisition.
What We Deliver
Everything you need to take a differentiated mobile proposition to market with confidence.
Customer Value Proposition
Developing a customer value proposition that clearly articulates why your mobile offering is the right choice for your target market.
Pricing Strategy & Plan Design
Pricing strategy and plan design that balances competitiveness with margin, tailored to subscriber segments and usage patterns.
Brand Positioning & Messaging
Brand positioning and messaging that differentiates your mobile service and connects authentically with your audience.
Marketing Campaign Strategy
Marketing campaign strategy that builds awareness, drives consideration, and converts prospects into subscribers.
Channel Strategy
Channel strategy covering digital, retail, and direct distribution to reach customers where they are and optimise acquisition cost.
Launch Communication Planning
Launch communication planning that coordinates messaging across all channels for maximum impact on day one.
Our Approach
From research through to launch-ready assets, a structured process to build a proposition that wins.
Target Market Research & Persona Development
We research your target market, build detailed customer personas, and identify the needs and pain points your mobile service should address.
CVP Workshops & Proposition Design
Collaborative workshops to design your customer value proposition, test messaging concepts, and define what makes your offering stand out.
Pricing Model Development & Testing
We develop pricing models, run sensitivity analysis, and test plan structures to find the sweet spot between value and margin.
Launch-Ready Marketing Strategy
A complete marketing strategy and supporting materials, ready to execute across all planned channels from launch day.
Ready to craft a winning mobile proposition?
Let us help you design an offer that your market will love.